With over 6 million race participants to date and an 8 million-member social community, teaming up with Spartan isn’t your average partnership. We seek to create fully-integrated partnership packages that expose your brand to our passionate community through unique and credible activations. Spartan offers a wide range of partnership opportunities across a variety of channels.
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Spartan Race has hosted 450+ events across 45 countries since it’s creation in 2007. Our events span from the world’s most popular obstacle course races to trail events, functional fitness challenges, multi-stage mountain bike races and team-based endurance missions.
Partner with the best in class performance event brand in the business to bring a world class fitness competition to your region.
Through our fully-integrated partnership packages, we collaborate on the right package for you.
Gain access to our 8 million-member social community, collaborate on product opportunities, set dates, achieve financial goals with Spartan Race.
5.11, Inc. is the world’s leading innovator of purpose-built apparel, footwear and gear. 5.11's mindset to Always Be Ready embodies the Spartan community’s determination to build and maintain capable bodies and minds.
Athletic Brewing Co. is the official non-alcoholic beer of Spartan, and dedicated to making great-tasting craft brews, without the alcohol or hangover. Our lineup of styles lets you enjoy the taste and experience of refreshing craft beer without sacrificing your performance, passions, health, or good taste. They’re fit for all times, made for all palates, and enjoyed by anyone who loves a great beer.
Unlock your potential with an elevated 9.5pH Alkaline Water with a refreshingly pure taste. AC+ION Ion Charged Alkaline Water — optimized hydration that fits your lifestyle. Take action in life with an alkaline water that can help you realize every drop of your potential.
In 2018, Spartan partnered with Craft to bring their gear to the next level. Craft is now the Official Apparel Partner of Spartan. Their comfortable fabrics and innovative designs are engineered for high performance, on and off the course.
You've trained like a Spartan for months, leaving your blood, sweat and maybe a few tears on the course. As you cross that finish line, recover clean with an ice-cold can of FITAID.
Why FITAID? After earning a few battle scars, your body deserves a FITAID. Each can is jam-packed with clean essential vitamins and nutrients (like BCAAs, glucosamine, turmeric, vitamins and electrolytes) to help improve joint health, reduce post-workout inflammation, decrease soreness, replenish electrolytes and aid muscle recovery. Plus, you can look forward to a refreshing Mixed Berry taste after all that hard work.
Honey Stinger is a trusted energy source for professional, collegiate, and endurance athletes. Honey Stinger’s unique blend of organic sweeteners is scientifically proven to improve athletic stamina and performance with a sustained energy boost. And enhanced by the great taste of honey, Honey Stinger helps “Sweeten the Burn” of every athletic endeavor.
Heroic is the new training platform built to help you show up as the best, most Heroic version of yourself—not someday, but TODAY. It's time to move from Theory to Practice to Mastery and change the world together. Let's go!
Mike's Hard Lemonade Seltzer, the only hard lemonade seltzer made by lemonade experts, is the official Hard Seltzer of Spartan US. You will be able to try Mike’s Hard Lemonade Seltzer at the end of each race throughout the year.
Sugar free, ultra portable, effective energy to keep you going when you need it most whether you're running an Ultra, a Sprint or getting back to work the Monday after race weekend.
Titan Fitness is the Official Fitness and Training Equipment of Spartan. Through this partnership, we will strengthen both of our communities with more ways to conquer doubt, overcome obstacles, and improve overall well being. Whether training in a commercial gym, home gym, or in the great outdoors, our fitness products help you prepare for the race of your life.
Trifecta helps elite athletes stay on top of their game with ready-to-eat macro-balanced meals. Optimize your nutrition and let Trifecta handle the meal prep by getting chef-crafted clean, keto, paleo, vegan, and vegetarian meals delivered right to your door.
For nearly 30 years, USANA has provided individuals and families the opportunity to create true health with the highest quality nutritional products backed by a potency guarantee. We strive to empower individuals to live their healthiest lives through four pillars of holistic living, our core values: Excellence, Community, Integrity, and Health.
Wondering how to take your training to the next level? Imagine being able to know exactly what to eat, how to maximize your energy and the best way to recover. Now you can - with Wild Health, the official healthcare provider of Spartan. Wild Health uses precision medicine to provide you with a fully personalized & comprehensive health report so you can live like a Spartan.
Build your brand presence through our passionate community.